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It’s that time of year again.

No, I’m not talking about Christmas. I’m talking about holiday movie season. And this year’s most anticipated release hails from a galaxy far, far away.

The Star Wars film series has delighted generations since the 70’s, and this week The Force Awakens will make an estimated 11 billion dollars worth of holiday movie-goer delight. You better believe that marketers know a good tie-in opportunity when they see one.

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