Our Approach

The Monkee-Boy staff has years of experience on successful projects ranging
from Fortune 500 companies to venture-backed startups to nonprofit organizations.

We know that each project is unique and must be handled as such; our successful track record across multiple project types, however, is largely attributable to our experience and to the following process:

1. discovery and definition

A successful project begins with a research. Defining parameters and determining objectives are the most important elements of a successful online project. During this process, we evaluate your current situation, what your competitors are doing, and where your industry is headed. All these factors come in to play as we set out to define the projects objectives, deliverables, and metrics for success.

2. design

The visual design of the website is where the ideas and functionality outlined in the discovery phase meet creativity and personality.

Overall, the look and feel of the site must convey your brand and match your other marketing efforts, both on and offline. It should be a natural balance of content, imagery, functionality, and navigational tools reaching the equilibrium of form and function. It must be useful, usable, and leave the correct impression on your visitors.

3. develop and test

Developing a site the correct way is one of the most important, and most often overlooked, elements of the process. How the site is coded impacts everything from search engine rankings to your ability to scale or change your site painlessly in the future. We optimize the code for every project so it won’t limit your ability to make site-wide changes or quickly add new sections. We also ensure that the site looks good across all major browsers and operating systems.

When your site launches, it will be 1.) easy for your visitors to use; 2.) easy to maintain and change; 3.) search-engine friendly; and 4.) flexible in order to handle any future expansion.

4. market and measure

Most web companies stop at step three; not us. Through proven marketing techniques, we help ensure that your new site will receive the "qualified" traffic necessary to get the desired results. We put systems in place that enable you to closely monitor all site traffic; individual marketing activities help you to improve the overall effectiveness of your online lead generation and sales activities.

Marketing activities and focus varies from client to client and within sales cycles; therefore, based on our earlier research, we build a custom marketing strategy that works for your organization and deliver to you ongoing reports that help explain and solidify the ROI of your online initiatives.