Content Strategy

Separate Amazing Ideas from Ordinary Ones and Make the Web Work for You.

Have you ever looked at your website or any other part of your online presence and thought: I know we can do a better job...but how do we start?

Part art and part science, content strategy answers this question by assessing the current state of your content (aka everything your audience can read, see, or experience online -- from product descriptions to thank you messages).

Using a comprehensive audit, we measure what you currently say and show to people on the web against the needs of your business, the needs of your audiences, and analytics data.

These findings then become the foundation of a measurable blueprint for your web presence that empowers you and your team to leverage content to achieve your business goals, as well as a framework that ensures you always deliver the right message at the right time to your customers -- whether that's on your website, in your email communications, or through social media.

Content Strategy Leads The Way Towards...

  • Increased engagement with your brand on the web.
  • Higher return-on-investment from your digital properties and marketing campaigns.
  • Improved inter-department collaboration at larger organizations.

Content Strategy Includes:

  • Audience Research
  • Messaging Hierarchy
  • Persona Development
  • Customer Lifecycle
  • Content Audit
  • Information Architecture
  • Content Page Templates
  • Workflow & Style Guidelines
  • Measurement Plan

What it means to be our client

We don't really like the word client. It implies a relationship where you, the client, don't get to participate. That's not how Monkee-Boy works. This won't be one of those sit-back-and-enjoy-the-ride experiences. A typical Monkee-Boy project is full of epiphanies, exclamations, and visions as we collaboratively explore how you can solve the web.

In short, when you decide to work with Monkee-Boy you become our partner. We'll work on your project as a team. We may even eat lunch together.

Working with our team

Monkee-Boy hires thinkers and problem solvers who also happen to be excellent designers, developers, marketers and strategists. Like zombies, we pick people for their brains.

The reason is simple. We just think our clients deserve the best: a team of ridiculously smart, web-savvy people ready to solve your problems.

Meet The Troop

Ready to Start Working Together?