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CTRMA - MoPac Express

Engagement 81%

increase in new web site visitors

Interest 74%

increase in pages per visit

Engagement 25%

Reduced Bounce Rate

CTRMA MoPac Express Site home view.

Cutting Edge Mass Transit Project

The MoPac Improvement Project adds express lanes to Austin traffic on the stretch of MoPac Expressway between Cesar Chavez and Palmer Lane. With the construction came a great responsibility to keep residents informed on construction updates and project progress. To help streamline awareness, engagement, and minimize resident frustration, the MoPac Express website and mobile app were designed and developed to be the go-to resources for information about the project.

Fully Responsive Site

The solution was created through Monkee-Boy's robust Diagnostic Strategy process, resulting in a 102% increase in overall visits, a 97% increasenew visitors, and a 100% increase in return visitors. To sum it up, it's working and working VERY well!

Robust Digital Strategy

The MoPac Express project is leading the way in how large-scale transportation projects are digitally managed. Through Monkee-Boy's proven Diagnostic Strategy process, all business, user and staff needs were address to create a cutting edge system for CTRMA to easily keep the site update and communication high.

The results speak for themselves through a 74% increase in pages per visit, a 81% increase in time their users spend on the site, and a reduced bounce rate of 25%.

Serving as an extension of our staff and providing the mighty skills of an out-of-house web team, Monkee-Boy Web Design consistently goes above and beyond to grow and maintain the Mobility Authority's online program. Their fresh take on creativity, partnered with behind-the-page know-how, has brought our dream web program to life.

-Melissa Hurst Communications and Marketing Specialist / CTRMA
CTRMA MoPac Express Site mobile view.

I work as a consultant for a major national engineering firm in a communications management role. I was introduced to Monkee-Boy through one of my major accounts. As the middleman between their work and my client (with the expectation that I would be held responsible for their quality of product, good or bad), I couldn't ask for anyone better with whom to work. Aaron's team showed time and time again that they are experts in what they do, willing to go the extra mile (and hour, and another hour) to meet deadlines and have the ability to produce beautiful, modern, innovative websites.

-Abby Tomlinson Senior Public Involvement Representative / HNTB

Advanced API Integrations

Sometimes you need to connect two or three great pieces of functionality together to develop the best solution. To help assist with the communication efforts, Monkee-Boy built advanced functionality for CTRMA by elegantly tying Google Maps, MailChimp's, Twilio and Urban Airship into one elegant system to power the site and mobile app quickly and efficiently.

Custom Iconography

To help easily communicate the different type of construction activity, Monkee-Boy developed a holistic set of project icons and colors which to be used across both the site and mobile app. Through the elegant use of intuitive, custom designed icons, travelers can easily see what type of activity is expected, where it is going to happen and when.

Streamlined Communications

One CMS to rule them all? Sounds like a great idea! Monkee-Boy worked closely with CTRMA staff to plan and craft a custom CMS solution that would not only help staff manage the website content, but also allow them to streamline the construction and project communication through the website site, email, text notification, and push notification to the highly acclaimed Mopac Express mobile app.

Ready to get your digital strategy moving in the right direction?

We'd love to help.

If you have project you'd like to chat about, please let us know. Our unique approach might be a good fit. If it's not, we'll do our best to help you get down the road quickly.

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