Digital marketing, also known as web marketing, is where we put fuel in the tank and start the evolution of your site. With hundreds of millions of Internet users sifting through millions of web sites on a number of devices how do you get the right users to your web site? You guessed it - digital marketing.
Strategy and Consultation
Similar to how we solve the web for clients getting new sites up and running, Monkee-Boy also builds holistic internet marketing strategies that encompass all aspects of running and marketing your business online.
Our strategies are based on real research and data to consider every detail of your company, industry, and previous marketing efforts so that you can make qualified decisions about your business.
Search Engine Optimization
Being a leader in on-the-level, evergreen SEO practices, Monkee-Boy has been king of the jungle in Austin for almost 20 years. Simply put, we have produced great, sustainable results in extremely competitive industries and markets across the nation and will help you drive more qualified visitors to your website to increase your conversions. This means more money in your pocket and ultimately that your SEO investment pays for itself many times over. Our SEO services can include an initial situational analysis, technical assessment of your site, keyword research, ongoing on-page and off-site optimization.
Local Search Optimization
Since the rapid adoption of mobile devices since 2010, an ever-increasing number of potential customers are turning to local search for locating businesses in their area. Every business that provides locally based products or services needs to rank in local search, plain and simple. Local search optimization combines several techniques outside of typical SEO in order to establish your website's connection to a geographic location.
Local search optimization services can include creating search-friendly markup for your contact information, optimizing local profiles and directories, and updating social profiles with local integration.
Advanced Analytics, Implementation & Strategy
The beauty of the web is the fact that you can measure everything! You can tell immediately what's working or where improvement is needed, where people click and where they don’t, and even where friction on your conversion forms is causing issues – it’s really quite incredible. Having the data and understanding what the date means, however, are two very different things. Luckily Monkee-Boy can help your organization the same way it has helped businesses ranging from Fortune 500 to small nonprofits.
We’re Google Certified and highly skilled at creating measurement plans, unique conversion funnels, event tracking programs, and easy-to-read custom dashboards so you can easily see and, more importantly, understand the results. We can also provide ongoing digital strategy and execution programs based on the empirical data your site generates.
Online advertising can be a great way to catch the eye of potential viewers and to re-target previous website users. For years, Monkee-Boy has helped companies plan and execute successful advertising campaigns. We can help you institute search engine, social, or pay-per-click advertisements and set-up tracking of these campaigns so that you can instantly access data on your ad's efficiency.
Social Media Marketing
Social media marketing is now a very large component of marketing your brand online. Strategic integration of social network campaigns can lead to increased site traffic, greater community presence, strengthened brand identity, increased lead generation, improved customer experience, enhanced SEO and more. It’s incredible. Monkee-Boy’s marketing team constantly monitors social trend analytics so that we can be certain that any engagement strategies we plan and deploy are always beneficial and sustainable for your business.
E-mail is a guaranteed method for contacting any potential customer. More people use e-mail than any other form of online communication. Once a customer opts-in to your mailing list you have direct access to their browsing experience. So instead of only targeting specific groups through social campaigns, get your message in front of all of your qualified potential customers. A consistent and well-planned email campaign will help you build a loyal client base and maintain the attention of your fans.
Content Marketing + Strategy
Publishing professional, searchable content is a key element of building websites that engage users and rank highly in search engines. By delivering quality content on a consistent basis you can captivate target audience at every stage of your prospect’s decision-making process. Monkee-Boy has over 20 years experience designing content that improves SEO, conversion, and lead generation. We'll help you develop a solid content strategy that targets your market and improves the overall quality of your website along the way.
Lead Generation + CRM Systems
Gaining leads can be a taxing endeavor on behalf of your company. Often times manual campaigns do not produce results and can become overwhelming. Monkee-Boy has several tactics for bringing qualified leads to you quickly and accurately with the use of marketing automation software, lead scoring, and CRM systems.