Digital Marketing
With hundreds of millions of Internet users sifting through more than a billion websites, how do you get the right users to your website and get them to engage? You guessed it - Digital Marketing.
Strategy and Consultation
Similar to how we solve the web for clients getting new sites up and running, Monkee-Boy also builds holistic internet marketing strategies that encompass all aspects of running and marketing your business online.
Our strategies are based on real research and data to consider every detail of your company, industry, and previous marketing efforts so that you can make qualified decisions about your business.
Digital SWOT Analysis
Need an independent analysis of how your website is working? Ever wonder where there are opportunities for improvement and what weaknesses might be impacting your site’s results? Ever been curious about what threats that might be lurking around the corner?
If so, Monkee-Boy’s Digital SWOT Analysis is right for you. Through our licensed and proprietary tools, our strategy team will provide you with a comprehensive analysis of your website. We'll highlight essential details of what the issues are, why they’re important, how to fix the problems, and the order they should be tackled.
Search Engine Optimization
Being a leader in on-the-level, evergreen SEO practices, Monkee-Boy has been king of the jungle in Austin for almost 20 years. We have produced reliable, sustainable results in extremely competitive industries and markets across the nation. We promise to help you drive more qualified visitors to your website to increase your conversions. Meaning more money in your pocket and ultimately that your SEO investment pays for itself many times over. Our SEO services can include an initial situational analysis, technical assessment of your site, keyword research, ongoing on-page, and off-site optimization.
Local Search Optimization
Since the rapid adoption of mobile devices since 2010, an ever-increasing number of potential customers are turning to local search for locating businesses in their area. Every company that provides locally based products or services needs to rank in local search, plain and simple. Local search optimization combines several techniques outside of typical SEO to establish your website's connection to a geographic location.
Local search optimization services can include creating search-friendly markup for your contact information, optimizing local profiles and directories, and updating social profiles with local integration.
Digital Advertising
Online advertising can be a great way to catch the eye of potential viewers and to re-target previous website users. For years, Monkee-Boy has helped companies plan and execute successful advertising campaigns. We can help you institute search engine, social, or pay-per-click advertisements and set-up tracking of these campaigns so that you can instantly access data on your ad's efficiency.
Advanced Analytics, Implementation & Strategy
The beauty of the web is the fact that you can measure everything! You can tell immediately what's working or where improvement is needed, where people click and where they don’t, and even where friction on your conversion forms is causing issues – it’s really quite incredible. Having the data and understanding what the date means, however, are two very different things. Luckily Monkee-Boy can help your organization the same way it has helped businesses ranging from Fortune 500 to small nonprofits.
We’re Google Certified and highly skilled at creating measurement plans, unique conversion funnels, event tracking programs, and easy-to-read custom dashboards so you can easily see and, more importantly, understand the results. We can also provide ongoing digital strategy and execution programs based on the empirical data your site generates.
Social Media Marketing
Social media marketing is now a substantial component of marketing your brand online. Strategic integration of social media campaigns can lead to increased site traffic, more significant community presence, and strengthened brand identity. Increasing lead generation, improved customer experience, enhanced SEO, and more. It’s incredible. Monkee-Boy’s marketing team continually monitor social trend analytics so that any engagement strategies we plan and deploy are beneficial and sustainable for your business.
Email Marketing
E-mail is a guaranteed method for contacting any potential customer. More people use e-mail than any other form of online communication. Once a customer opts-in to your mailing list, you have direct access to their browsing experience. So instead of only targeting specific groups through social campaigns, get your message in front of all of your qualified potential customers. A consistent and well-planned email campaign will help you build a loyal client base and maintain the attention of your fans.
Content Marketing + Strategy
Publishing professional, searchable content is a crucial element of building websites that engage users and rank highly in search engines. By delivering quality content consistently, you can captivate your target audience at every stage of your prospect’s decision-making process. Monkee-Boy has over 20 years of experience designing content that improves SEO, conversion, and lead generation. We'll help you develop a solid content strategy that targets your market and improves the overall quality of your website along the way.
Lead Generation + CRM Systems
Gaining leads can be a taxing endeavor on behalf of your company. Often manual campaigns do not produce results and can become overwhelming. Monkee-Boy has several tactics for bringing qualified leads to you quickly and accurately with the use of marketing automation software, lead scoring, and CRM systems.
Trusted by Texas's Favorite Brands
Frequently Asked Questions
Marketing a multi-location home service business online requires a layered strategy: a centralized brand site with location-specific landing pages for every market, local SEO optimization for each location (Google Business Profile, local citations, location-specific content), paid search and paid social with location targeting, review management at the location level, and conversion-optimized lead capture that routes inquiries to the correct location.
Monkee-Boy built this exact stack for ABC Home and Commercial Services, which operates in 11 cities across 3 states under one brand. The hardest part is usually the technology—most marketing automation tools and most websites are not designed for multi-location service businesses, which is why custom WordPress builds tend to outperform off-the-shelf solutions.
Other quick examples of Monkee-Boy's multi-location experience include DoubleDave's Pizzaworks, A+ Federal Credit Union, Texas Farm Credit, Lone Star Circle of Care, and Click to Buy Services.
Local SEO is the practice of optimizing a website to rank in geographically targeted search results that include a city, neighborhood, or 'near me,' and searches from mobile devices with location services enabled.
Regular SEO optimizes for search relevance and authority without geographic context. The key local SEO levers are a complete and active Google Business Profile, consistent name-address-phone (NAP) data across the web, location-specific landing pages with locally relevant content, local citations on directory sites, and reviews on Google and other platforms. For service businesses with physical locations, local SEO drives most high-intent search traffic. Monkee-Boy has been doing local SEO for over 20 years and is among the most experienced local SEO agencies in Texas.
100%! Monkee-Boy is Google Adwords Certified and Google Analytics Certified and manages paid search and paid social campaigns for clients across home services, financial services, nonprofits, B2B technology, and other sectors.
A typical engagement includes campaign strategy, keyword research, ad copy, landing page recommendations, ongoing bid and budget optimization, and monthly reporting tied to conversion outcomes (leads, estimates, calls) rather than vanity metrics. Monkee-Boy does not lock clients into long contracts and does not charge a percentage of ad spend that incentivizes more spend—we charge a flat or hourly management fee.
A home services business should typically spend 7-12% of revenue on marketing, with roughly half going to digital channels (paid search, paid social, SEO, content) and the rest to traditional channels (radio, direct mail, sponsorships, vehicle wraps).
Within the digital portion, the highest-ROI channels for most home service businesses are paid search (Google Ads for 'pest control near me' or 'AC repair Austin'), local SEO (ranking in the local map pack), and review-based reputation marketing. Monkee-Boy helps home service businesses allocate marketing spend based on the specific business—a multi-location operator has a different mix than a single-location independent.
Content marketing is the practice of creating and publishing relevant content. This includes content like blog posts, guides, case studies, videos, and FAQ pages. This content is valuable because it helps attract your target audience(s), demonstrates expertise, and converts prospects into leads or customers. For home and local services businesses, content marketing typically focuses on 'how to' content (how often should I service my HVAC, what does pest control cost, when do I need a plumber), seasonal content (winter prep, summer service prep), and trust content (about us, team bios, certifications, reviews).
Monkee-Boy has been doing content marketing for over 20 years and helps clients build content strategies that drive both organic traffic and long-term SEO authority.
Absolutely! Monkee-Boy works with franchise systems and multi-location operators. The most common engagement is building a centralized franchise website with location pages for each franchisee, plus marketing programs that can be customized locally while maintaining brand consistency. ABC Home and Commercial Services is a strong reference for this work: three different family businesses operating under one shared brand across 14 cities in 2 states. Another example is DoubleDave's Pizzaworks, which has 30 pizza franchises in 3 states.
The biggest challenge in franchise marketing is balancing centralized brand control with local franchisee autonomy—more of a content governance and technology problem than a marketing problem. Monkee-Boy has solved it before.
Yes, Monkee-Boy designs and implements email marketing campaigns and marketing automation programs using platforms like Mailchimp, ActiveCampaign, ClickUp, PipeDrive, and Zapier. The most common engagements are lead nurture sequences, customer onboarding sequences, win-back campaigns for inactive customers, and post-purchase follow-up.
For multi-location service businesses, Monkee-Boy sets up automation that routes inquiries to the correct location, schedules estimate appointments, and follows up with prospects who did not complete a request. Email is one of the highest-ROI channels in digital marketing and is often underutilized by service businesses.
A reasonable timeline for meaningful SEO results is 6 to 12 months for new content and link-building work, though some technical SEO improvements (fixing crawl errors, improving page speed, adding structured data) can show measurable results in 30 to 90 days.
Local SEO tends to move faster than national SEO because the competitive set is smaller. The biggest factors in SEO timing are keyword competitiveness (broad terms like 'WordPress development' take years; long-tail terms like 'WordPress accessibility for Texas credit unions' can rank within months), starting domain authority, technical health of the site, and consistency of content publication. Monkee-Boy is transparent about SEO timelines and never promises top rankings on any specific timeline.
Monkee-Boy differs from a traditional SEO agency in that Monkee-Boy has nearly 30 years of digital experience combined with in-house design, development, and marketing teams that work together as one system—a combination most SEO agencies do not have.
A typical SEO agency focuses narrowly on keyword research, on-page optimization, and link building against whatever site you already have. At Monkee-Boy, the design team resolves visual and campaign issues that hurt engagement, the development team builds high-performance sites that integrate cleanly with third-party tools and prevent the technical issues that quietly damage long-term SEO, and the marketing team understands how SEO, paid search, content, email, AEO and social channels work harmoniously rather than as competing tactics. The biggest SEO wins come from that integrated approach—Monkee-Boy has been refining it since 1998.