Chem-free Organic Pest & Lawn
Proudly serving Austin and the surrounding communities, Chem-free Organic Pest & Lawn Services is the leading local provider of low-impact, environmentally friendly pest management and lawn care solutions.
Since 1990, Chem-free has provided Austin's home and business owners with a different kind of pest control: a gentler, more environmentally friendly approach than 99% of competing pest management firms. For over three decades, their commitment to eco-friendly practices has made them a trusted choice for Texans seeking responsible pest management without harsh chemicals.
Building on its tradition of excellence, Chem-free faced the need to modernize its digital presence. Their previous website, while functional, didn’t reflect the same standards that define their pest management approach. Chem-free needed an accessible, easy-to-manage, user-friendly experience that could help streamline online sales & increase recurring revenue.
Enter Monkee-Boy.
Priority Goals
-
Maintain Look & Feel - Keep the overall look of the previous site for a familiar experience.
-
CMS Transition - Move to a robust, flexible content management system (WordPress) for streamlined updates and maintenance.
-
Consolidation - Migrate the blog into the same system as the main site for easier management and a more cohesive design.
-
Accessibility - Prioritize ADA compliance and web accessibility, ensuring the website is inclusive and usable for all users, including those with disabilities.
- Improvements - While under the hood, add helpful service-related elements and update the service commerce experience.
Challenges
-
Continuing Results - Chem-free was already bringing in great leads and organic rankings so the new site needed to be on par and not hinder what was working well.
-
Content That Fits - Chem-free had no plans to change the existing content of the site, so it was up to Monkee-Boy to make sure the existing content fit seamlessly into the new design.
-
Color Contrast - The way the color palette was being implemented needed to be reconsidered to meet WCAG AA standards for contrast.
What’s the Buzz?
Buzzing with praise from satisfied customers, Chem-free's incredible track record speaks volumes about their commitment to excellence. Those glowing 5-star Google reviews aren't just numbers—they're testimonials from homeowners who've watched pests scurry away without harsh chemicals invading their living spaces.
By featuring these customer experiences throughout their digital presence, Chem-free reassures potential clients with social proof that their effective, environmentally conscious approach works. The individual reviews and overall ratings featured in the hero banners serve as a powerful web of trust that extends across the Austin community.
Blog for Growth
Chem-free's blog features engaging content that both educates readers and serves as a powerful SEO tool, attracting qualified organic traffic through strategically selected keywords, content strategy, and ongoing sophisticated digital marketing services. These informative articles provide pest control advice, eco-friendly solutions, and fascinating insights into insect behavior that naturally draw in curious homeowners.
The Monkee-Boy team made sure to preserve this valuable content and migrated the existing blog content into the new website's CMS, allowing articles to feed dynamically throughout the site with related content. This integration ensures that valuable information builds a knowledge base that reinforces Chem-free's authority in environmentally friendly pest management while boosting their search rankings and enhancing the user experience at every touchpoint.
E-Commerce for Pest Control Services
The Chem-free website presents pricing with clarity through carefully structured pricing tables that instantly communicate value across different service tiers. These visually intuitive tables highlight the differentiating features of each pest control option, allowing homeowners to quickly assess which service level best meets their needs. These pricing tables don't just inform—they seamlessly connect visitors to the next step in their journey by linking to a custom integration with Click to Buy Services - the leading provider of e-commerce for pest control.
This integration with Click to Buy transforms how customers purchase pest control services. Users can now select and purchase Chem-free services with the same ease and confidence as ordering everyday products online. The platform provides a frictionless experience with full transparency about pricing, treatment methods, and expectations, giving homeowners control while maintaining the exceptional service standards that define Chem-free.
Results 6 Months After Launch
Conversions That Were Online Sales
Recurring Revenue Generated Online
ROI From Online Sales Alone