Increase in visitors in first 30 days
Increase in length of sessions in first 30 days
Increase in mobile use in first 30 days
For over 30 years, DoubleDave's Pizzaworks has been serving mouth-watering pizza, stromboli and its world-famous Peproni Rolls to happy customers. As the franchise expanded across Texas and parts of Oklahoma, so did the needs of the business which lead them to us for redesigning their website.
Before jumping into design, our team worked through our Diagnostic Strategy with DoubleDave's to drill deep. We wanted to determine our priorities by identifying the pain points with the current site, recognizing the range of franchise locations, and the challenges of online ordering while building a more substantial following in the community. An easy-to-navigate website, coupled with a better showcase for the brand drove the redesign efforts to serve potential pizza lovers better.
Fully Responsive Design
Previously, DoubleDave's had been maintaining both a desktop site and a mobile site. Not only creating additional content work but also providing a divided experience to users as they changed devices to order online. It was a priority for the redesign to create a unified experience across all devices and for each element envisioned to work consistently with any viewport. With only one site to maintain, we aimed to save them not only time but also future updates.
Custom Content Management System
DoubleDave's has concerns and challenges unique to their business and industry, and any open source CMS would not cut it. So we deployed M-Pire Enterprise CMS to ensure strategy could be fully baked in without having to make sacrifices to business requirements. The tools and process rules built into the M-Pire CMS fit with what they needed to run and promote the primary business and support their distributed franchise owners.
Renovated Location Pages
There are DoubleDave's locations all over Texas and parts of Oklahoma, and each location has essential information regarding hours, amenities, online ordering, and events. The new website allows for easy geolocation filtering, allows for location-specific social content, helps with local search, and provides a simplified and flexible navigation.
Schedule Ahead, Relax
Like any good business, DoubleDave's plans every pizza campaign and supportive collator well in advance. Instead of being beholden to a calendar, the new site allows their team to create content at their own pace and schedule it for the future. Whether it's a shiny new image for the homepage or a timely blog post for an event, DoubleDave's can set it and forget it with their custom CMS tools.
Seamless Social Media
With an abundance of pizza-loving-fans, DoubleDave's works hard to engage with their audience. The new site leverages this content and featuring it on the homepage, in the FanZone. We've also allowed for location-specific social media for each store that has its own accounts.