Central Texas Regional Mobility Authority

CTRMA was created in 2002 to establish a locally controlled network of toll roads. They serve Williamson and Travis counties, overseeing the design, construction, operation, and maintenance of these critical transportation corridors. CTRMA plays a vital role in improving mobility and reducing gridlock for the rapidly growing Central Texas region.

With increasing demands on their aging website and a need for enhanced accessibility and user experience, CTRMA recognized the importance of a comprehensive redesign. This is where Monkee-Boy stepped in.

Challenges

• Brand Clarity—There are many tolling entities, often causing confusion about who CTRMA is and what it does. The site needed to clearly differentiate CTRMA's distinct role to avoid public confusion with other toll road entities like TxDOT.
• Huge Content Lift—The old site offered important information from over 22 years. A detailed approach to reviewing, planning, organizing, migrating, and testing the content was critical to the project's success.
• Infrastructure—Maintain robust security measures and a scalable infrastructure to support the website's critical operations.

Interactive Map

Unpacking Project & Shared Use Paths

The new website features a new Interactive Map as a comprehensive yet user-friendly hub for CTRMA's roadways, ongoing projects, and expansive trail network. Streamlining the previous map's robust but busy interface, the revamped version elegantly separates information into distinct tabs for Roads and Road Projects and Shared Use Paths. This approach enhances usability, allowing visitors to easily explore information on relevant transportation corridors and discover CTRMA's public trail system.

Optimized for mobile and adhering to accessibility standards, the Interactive Map ensures a seamless experience for all users.

Custom DBE/HUB Database

CTRMA's advanced DBE/HUB Database is a unique feature of the site that allows companies to easily search and view the profiles of Central Texas businesses in the transportation space. The feature includes a custom tool that allows the CTRMA team to manage the database members easily, a robust search engine to help users quickly filter by name and business data, and unique profile pages for each member's business. In addition, a downloadable list of providers is dynamically populated along the way and always available for download should a business need to take the list on the go. 

Not on the list? No problem—a web form was also built and integrated into the backend to allow interested business to submit their information to the list as well. 

Huge Content Lift

Over 700 pages & 7000 files

To power the content-heavy CTRMA experience, Monkee-Boy incorporated its trusted enterprise-grade WordPress ecosystem and document management solution. This approach provides CTRMA with a flexible and user-friendly platform for managing content updates, media files, and PDFs dynamically throughout the site. Monkee-Boy's trusted content governance process was created and followed to help organize the varying content assets.

Content Management Horsepower—Ten (10) custom content tools were created to help the CTRMA team easily manage the unique content that ranged from toll rates, board meetings, site alerts, staff, and more. These custom tools were built contextually around CTRMA's content and desired management processes, making them easy to learn and intuitive to use. As an added benefit, these tools also help automate the distribution of standardized content throughout the site to ensure accuracy and consistency sitewide, eliminating redundant editing.