about arrow design development email hosting maintenance marketing outfitter portfolio services strategy

Austin Chamber of Commerce

Mobile 67%

Increase in Mobile Traffic

Content 24%

Increase in Unique Pageviews

Search Engine 31%

Increase in Organic Traffic

Austin Chamber of Commerce home view.

About the Austin Chamber Project

Monkee-Boy was no stranger to the Austin Chamber of Commerce after managing their award-winning 2010 redesign and being their go-to digital partner ever since. Now it was time to rethink the Chamber's site for mobile and enhance the overall technology behind it to support the wide variety of data and content.

Robust Digital Strategy

With massive amounts of stakeholders supporting massive amounts of content, the Chamber project required a serious amount of research and strategy to capture and plan everything needed for success. Through stakeholder interviews, a massive content audit, a robust content strategy, and extremely detailed digital wireframes, the strategy for success was set.

Advanced Integrations

As if the custom CMS wasn't enough heavy lifting for one site, Monkee-Boy assisted in the tight integration with the WebLink (the Chamber's external member management tool, MailChimp, Google Maps, and Google DoubleClick.

Custom CMS

The right tools in the hands of the right people can have powerful results. To accomplish the Chamber's short and long term goals, and protect the integrity of the experience across devices through heavy site maintenance, the site required Monkee-Boy's fully custom CMS. Through it, there were no limitations and it an arsenal of easy-to-use tools were created to power the dynamic content.

Flexible Page Builder

The Chamber houses a ton of content and content types ranging from standard text to incredibly advanced layouts of tables, maps, resources, and videos. To support the wide variety of content housed on otherwise straightforward detail pages, Monkee-Boy created a one-of-a-kind page builder allowing Chamber staff to nimbly create pages, add all types of content types and dynamically reorder them within any page – freeing the Chamber staff to build the pages any way they wanted, with any type of content, without any need for coding. Doesn't that kind of flexibility sound refreshing?

Monkee-Boy led the Austin Chamber through a huge website refresh. They went above and beyond diving into our world to make sure that our end product was of the highest quality. From research and brainstorming to execution, they handled everything and made the process extremely easy. They have been there every step of the way and exceeded all expectations. These folks are extremely talented and a lot of fun to work with. They captured everything we could have imagined on our new site!

-Molly Mehlenbacher Sr. Manager, Interactive Manager
Austin Chamber menu hover features integrated news headlines

Integrated Content Promotion

To assist with the promotion of timeline, contextual content, Monkee-Boy developed a custom way for the Chamber to promote their most pressing news and resources in the global navigation's drop down menus. Through it, internal stakeholders had increase flexibility to meet their audiences unique needs.

Advanced Alerts

To assist with real-time notifications and updates of the pulse of Austin, Monkee-Boy developed a cutting edge alerts tool for the site, allowing the Chamber staff to create, manage, and schedule alerts to be posted to the site and keep users aware.

Do y'all feel your digital strategy is covered?

If you have an upcoming project or need a digital guide on your journey, let us know.

We'd love to learn a little bit more, dig in a little bit deeper and see if we're a good fit. Not all projects are, but when they are, it's glorious.

Chat with a Monkee