Equitable Commercial Realty (ECR)
ECR is a leading, full-service commercial real estate leasing, sales, and property management firm in Austin and San Antonio.
Established in 2010, ECR has grown into a real estate powerhouse in Central Texas. Their approach is simple - approach real estate differently and focus on relationships over transactions. They place the highest value on their people – clients and team – and strive to exceed expectations to build long-lasting relationships.
- Unveiling a New Brand - With ECR's 10 year anniversary came a new brand! The website needed to better reflect how far the company had come and reflect the culture and sophistication.
- Easier Content Management - With 100's of different property types, ECR needed an easy way to manage their varying properties, availability, staff, and news.
- Responsivity - ECR's mobile users were increasing but their website's mobile experience was clunky and awkward.
- Scalability - ECR was looking to grow its footprint beyond Central Texas and needed a site that could keep up with its growth aspirations.
- Lots of Content - ECR had grown to manage 100+ properties ranging from office buildings to land.
- Advanced Integrations - From content-powered Google Maps to advanced integrations with Constant Contact and CRM tools, ECR had a long list of complex coding needs.
- Design Aspirations - ECR was looking to push the traditional real estate company site to new levels and yet do such in a way that still captured the ethos of the culture and people.
- Improved SEO Rankings - in a competitive market, ECR was looking to greatly improve the site's indexability and search rankings.
Increase in New Visitors
Increase in User Sessions
Increase in Mobile Visitors
Increase in Google Lighthouse Score (from 83 to 95)
Increase in Google Lighthouse Score (from 79 to 100)
Increase in Google Lighthouse Score (from 64 to 93)