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ECR Hero

Equitable Commercial Realty (ECR)

Project: 2021 Redesign Project
CMS: WordPress
WCAG Compliance: A

ECR is a leading, full-service commercial real estate leasing, sales, and property management firm in Austin and San Antonio.

Established in 2010, ECR has grown into a real estate powerhouse in Central Texas. Their approach is simple - approach real estate differently and focus on relationships over transactions. They place the highest value on their people – clients and team – and strive to exceed expectations to build long-lasting relationships. 

Tablet and phone view of the ECR homepage.
Laptop and phone view of the property search.
Tablet view of the ECR culture page.
Phone view of three different ABC website pages, the first showing news, the second showing a bio, the third showing the team overivew.

Priority Goals

  • Unveiling a New Brand - With ECR's 10 year anniversary came a new brand! The website needed to better reflect how far the company had come and reflect the culture and sophistication.
  • Easier Content Management - With 100's of different property types, ECR needed an easy way to manage their varying properties, availability, staff, and news.
  • Responsivity - ECR's mobile users were increasing but their website's mobile experience was clunky and awkward.
  • Scalability - ECR was looking to grow its footprint beyond Central Texas and needed a site that could keep up with its growth aspirations.

Challenges

  • Lots of Content - ECR had grown to manage 100+ properties ranging from office buildings to land.
  • Advanced Integrations - From content-powered Google Maps to advanced integrations with Constant Contact and CRM tools, ECR had a long list of complex coding needs.
  • Design Aspirations - ECR was looking to push the traditional real estate company site to new levels and yet do such in a way that still captured the ethos of the culture and people.
  • Improved SEO Rankings - in a competitive market, ECR was looking to greatly improve the site's indexability and search rankings.

I’m very impressed with the site and functionality and it’s absolutely going to help us get to our next phase of growth. Many thanks and we look forward to continuing to work with your team for years to come.

-Patrick Levy Partner, ECR
Laptop and phone view of the ECR team.

Thank you for everything! Monkee-Boy was amazing to work with and made us look GOOD!

-Landree Dillinger Marketing Director, ECR
INTEREST 51%

Increase in New Visitors

ENGAGEMENT 43%

Increase in User Sessions

INTEREST 71%

Increase in Mobile Visitors

ACCESSIBILITY 12%

Increase in Google Lighthouse Score (from 83 to 95)

BEST PRACTICES 21%

Increase in Google Lighthouse Score (from 79 to 100)

SEO 23%

Increase in Google Lighthouse Score (from 64 to 93)

Ready to upgrade your digital real estate?

We know some good people who might be able to help you move.

If you have a project you'd like to chat about, please let us know. Our unique approach might be a good fit. If it's not, we'll do our best to help you get down the road quickly.

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