Equitable Commercial Realty (ECR)
ECR is a leading, full-service commercial real estate leasing, sales, and property management firm in Austin and San Antonio.
Established in 2010, ECR has grown into a real estate powerhouse in Central Texas. Their approach is simple - approach real estate differently and focus on relationships over transactions. They place the highest value on their people – clients and team – and strive to exceed expectations to build long-lasting relationships.
Priority Goals
- Unveiling a New Brand - With ECR's 10 year anniversary came a new brand! The website needed to better reflect how far the company had come and reflect the culture and sophistication.
- Easier Content Management - With 100's of different property types, ECR needed an easy way to manage their varying properties, availability, staff, and news.
- Responsivity - ECR's mobile users were increasing but their website's mobile experience was clunky and awkward.
- Scalability - ECR was looking to grow its footprint beyond Central Texas and needed a site that could keep up with its growth aspirations.
Challenges
- Lots of Content - ECR had grown to manage 100+ properties ranging from office buildings to land.
- Advanced Integrations - From content-powered Google Maps to advanced integrations with Constant Contact and CRM tools, ECR had a long list of complex coding needs.
- Design Aspirations - ECR was looking to push the traditional real estate company site to new levels and yet do such in a way that still captured the ethos of the culture and people.
- Improved SEO Rankings - in a competitive market, ECR was looking to greatly improve the site's indexability and search rankings.
Increase in New Visitors
Increase in User Sessions
Increase in Mobile Visitors
Making a Grand Entrance
First impressions matter in real estate, and ECR's custom hero banner animation delivers that "wow" factor the moment visitors land on the site. The smooth, seamless transitions between slides create an engaging, premium experience that reflects ECR's position as a leader in Central Texas commercial real estate. This polished animation doesn't just look great—it keeps visitors on the site longer and reinforces ECR's brand as modern and professional.
Find Your Perfect Space
Property hunting shouldn't feel like searching for a needle in a haystack, which is why we built ECR an advanced property search tool that puts the power in users' hands. With filters for market type, property type, and listing status, plus a search field and multiple layout options, finding the ideal commercial space becomes a breeze. Each property subpage serves up all the essential details—maps, broker contact info, and key specs—making it simple for potential buyers to move forward with confidence. For ECR, this streamlined search experience means more qualified leads and fewer phone calls asking "what spaces do you have available?"
Knowledge is Power
ECR doesn't just lease and sell properties—they're experts in the Greater Austin market, and their Market Insights section proves it. Users can dive into easy-to-digest quarterly market stats, download comprehensive market reports with a simple form submission, and explore helpful data visualizations like Austin sublease activity graphs. This wealth of information positions ECR as the go-to authority in Central Texas commercial real estate while giving potential clients the confidence that they're working with a team that truly knows the market. For ECR, it's a powerful lead generation tool that showcases their expertise and builds trust before the first conversation even happens.
Receipts Included: Proven Execution
Talk is cheap, but results close deals—that's why ECR's "Proven Execution" case study section lets their success stories do the talking. Designed to mirror the property search experience, this section allows users to filter through ECR's impressive portfolio of completed projects, each with its own detailed subpage featuring results, insights, and genuine client testimonials. This social proof doesn't just build credibility—it shows potential clients exactly what ECR can deliver for their commercial real estate needs.
Meet the Deal-Makers
In commercial real estate, relationships are everything, which is why ECR's team section puts a face (and personality) behind the brand. Every team member—from executives to support staff—gets their moment to shine with a dedicated bio page featuring their headshot, contact info, professional background, and industry credentials. This personalized approach makes the site feel less corporate and more approachable, while the detailed credentials reinforce that ECR's team has the expertise to handle any deal.
Increase in Google Lighthouse Score (from 83 to 95)
Increase in Google Lighthouse Score (from 79 to 100)
Increase in Google Lighthouse Score (from 64 to 93)