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Form Conversion Rates and How to Improve Them

The biggest obstacle to most people developing a sustainable framework for form conversion optimization is the fact that there are so many things you are supposed to test and numbers to track that its almost impossible to get started, let alone figure out which metrics to track. If you Google conversion optimization and start clicking around on the top blog posts and articles your head will start to spin.

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4 Social Media Management Tools We Love

How many times have you shared a link on social media this week? How many times have you retweeted something on Facebook? How many of your shares were then retweeted or reshared?Searchenginejournal.com recently published the results of an experiment showing that Facebook accounts for nearly a quarter of all site visits, meaning that links and articles posted to Facebook are responsible for referring 24% of incoming traffic to all sites.

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Is YO the End of Loneliness?

This past weekend, over pizza and pitchers at the Austin Beer Garden Brewing Company, some friends convinced me to download Yo. Yo is an app that allows you to send and receive Yos. Yos are like text messages that always say one thing: Yo. The app can do nothing else -- you either send a Yo or you don't -- and the only reason anyone knows it exists is that the company raised $1 million dollars in seed funding. So I downloaded the app. I started Yo'ing.

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5 Questions to Ask Your Digital Agency BEFORE You Sign a Proposal

So you've decided to hire a digital agency. Congratulations. It's an important first step toward growing your business online whether growth to you means getting more users/leads, converting more sales, or boosting engagement.But how can you get the most out of this relationship?Well, you can start by asking the right questions before signing any official paperwork. Tough questions. Insightful questions. Questions that any good digital creative should be happy and thrilled to answer.

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The Internet, Social Media, and Technology: Is it making us dumberer?

It was one of those mornings where you get your coffee, sit down to dig through your morning flurry of email, and you happen across an email that catches your eye. For me, it was a monthly newsletter from Brain Pickings in this case an article entitled Tip-of-the-Tongue Syndrome, Transactive Memory, and How the Internet Is Making Us Smarter by Maria Popova...

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Your 'Deserted Island' Wordpress Plugins for Content Marketing

We've all played the game... you're on a deserted island and you can only bring five books... or five CDs (I'm old, I've even played it with albums before). These are my five free "deserted island" WordPress plugins for anyone who is embarking on a content marketing effort. A little about WordPress - WordPress currently accounts for almost 58% of known CMS-managed sites and nearly 20% of all websites. This one-time blogging platform has grown and evolved at such a rapid pace because...

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Dissecting A Google Search Results Page to Find Marketing Opportunities

A few years back, if you and one of your friends typed the same phrase into the Google search box at the same time, you would each get a listing of the same 10 web pages and maybe a few ads that pertained to your searched keywords.Now, Google results are like snowflakes - each page returned for a set of keywords is completely unique. Google will serve up results from local business listings, product advertisements, news stories, you tube videos, images, Google+ pages and more.

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A Five-Step Plan To Align Your Blog Strategy With Your Business Goals

If you own or manage a business and you have a web site, you should be blogging. How do I know? Because that's what everyone says. When I typed benefits of blogging into Google, I got 30 million results. So, while its not everyone, it's a lot of people.

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