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Getting Started With Google Shopping

Recently Google made yet another change to its product search service by charging merchants to list their products. Now called Google Shopping, the service has gone through several iterations and involves a few services working in conjunction, so here's a breakdown to clear things up.

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LSI Keywords - Better Search Results For the People

How many times have you wanted to learn about some cool stuff online, typed “some cool stuff” into Google only to find that the first 10 articles listed have very little to do with what you were looking for. Other than the fact that the keywords “some cool stuff” are shoved into every nook and cranny on the page, there is not much useful content on the page. That's what you get when computers control all search results. It's just like in 2001: A Space Odyssey, Google was essentially saying I'm sorry, Dave. I'm afraid you can't learn about 'some cool stuff'."

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Google Reader: The Most Powerful Tool You're Not Using

"RSS is dead" has been a click-grabbing meme for a few years now. The first time I heard that RSS was dead, I think I read it in a headline... in an RSS application. The fact is that RSS was never exactly the most popular form of keeping track of the latest news; I know plenty of people who have no idea what it even is. But if it is indeed dead, there sure are a lot of websites that still support it (nearly all of them, in fact), and you can use that to your advantage.

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Four Basic Google Analytics Filters You Need

First, some advice: DO NOT add filters to your original Google Analytics profile. Leave. It. Alone. This profile will serve as your raw data profile in the event that you need backup data at any time due to problems with your working profiles. Set up these filters in a new profile.

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Competitive SEO Analysis: How A Quick Look Can Improve Your Search Rank

All of our marketing clients have one common goal to attract new potential customers to their website. While this goal should be actively targeted by many different aspects of inbound marketing, the foundation begins with search engine optimization, or SEO.

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Using Social Timing to Build an Audience

Last week I reported on studies by Buddy Media and Bit.ly that analyzed the best times to Tweet and post to Facebook. This week I have some thoughts on how to utilize their findings and apply it to your own business.

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When to Tweet and Post to Facebook

Two separate recent studies by Buddy Media measured the Tweeting and posting habits of brands using Facebook and Twitter. Their Twitter study looked at 320 of the world's largest brands, while their Facebook study focused on 200 of their clients Facebook pages. Both studies measured the effectiveness of tweeting on certain days and times in addition to the type of content posted.

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What Is Inbound Marketing?

You may have heard the term thrown around in meetings and on the web, but what is inbound marketing exactly? Simply put, it is the marketing process of attracting someone to your business and then leading them through the sales funnel. Today, Ill break it down into the three levels of the marketing methodology and what pursuing each level could look like for your business.

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