CTRMA - The MoPac App
Cutting Edge Mass Transit Project
The MoPac Improvement Project adds express lanes for Austin commuters on the stretch of MoPac Expressway between Cesar Chavez and Palmer Lane. To keep Austin residents informed on construction updates and project progress, Monkee-Boy partnered with CTRMA to build a cutting edge mobile app which quickly increased awareness, engagement, and minimize resident frustration. As a companion tool to the MoPac Express website, the MoPac app has been a valuable tool for Central Texas residents.
Mobile App Design
To help stakeholders understand the overall user experience, Monkee-Boy created in depth wireframes, workflows, and communication plans and then designed a custom experience that complimented the newly launched Mopac Express website.
Mobile App Development
To cover the most ground when deploying the new communications tool to residents, Monkee-Boy ensured native iOS and Android apps were carefully planned, tested and built. Additionally, the vast majority of the content on the app can be managed directly through the Mopac Express website with the push of a button.
One CMS to rule them all? Sounds like a great idea! Monkee-Boy worked closely with CTRMA staff to plan and craft a custom CMS solution that would not only help staff manage the website content, but also allow them to streamline the construction and project communication through the website site, email, text notification, and push notification to the Mopac Express mobile app.
Robust Digital Strategy
The MoPac Express App was one of the first of its kind and as such pioneered how transportation organizations use mobile technology to improve transparency, communication and real time issues. Through Monkee-Boy's proven Diagnostic Strategy process all stakeholders' needs were addressed and has resulted in minimal updates since it launched in 2013.
To help easily communicate the different type of construction activity, Monkee-Boy developed a holistic set of project icons and colors which to be used across both the site and mobile app. Through the elegant use of intuitive, custom designed icons, travelers can easily see what type of activity is expected, where it is going to happen and when.
Advanced API Integrations
Sometimes you need to connect two or three great pieces of functionality together to develop the best solution. To help assist with the communication efforts, Monkee-Boy built advanced functionality for CTRMA by elegantly tying Google Maps, Twilio and Urban Airship into one elegant system to power the site and mobile app.